"Impact of Digital Transformation in the Export Industry"

Dates :27 November 2018, Tuesday
Venue: Hotel Istana, Kuala Lumpur


Malaysian Export Academy will be organising the 5th National Export Conference on 10 October 2018 at Sunway Putra Hotel, Kuala Lumpur. The theme of this Conference will be “Impact of Digital Transformation in the Export Industry”. This Conference is supported by Malaysian Exporters Association (MEXPA).

Y.B. Ignatius Darell Leiking has been invited to deliver the Special Address.

More than 300 participants mainly comprising of CEO’s, Directors, Export Personals and all those who are involved directly and indirectly in the Export Business are expected to attend this Conference.


Time Module
8.15am: Registration of delegates
9.00am: Welcome Address
9.15am: Special Address on “The Need for Malaysian Exporters to Accelerate the Adoption of Digitalization in the Export Industry” by The Minister of Communication and Multimedia Malaysia (MCMC) (Invited)
09.45am: Your Way into New Overseas Markets byMr. Baharuddin Muslim, Vice President, Communications & Stakeholder Management of Export-Import Bank of Malaysia (EXIM Bank)
10.25am: Networking and Refreshments
11.00am: Building Your Export Business with AMAZON FBA by Mr. Simon Teh, Business Entrepreneur
11.40am: Staying Ahead of Global Competition with Digitalization by Mr. Song Hock Koon, Director, Ecommerce & DFTZ Division of Malaysia Digital Economy Corporation (MDEC)
12.20pm: Internet of Things (IoT) for Export Development
1.00pm: Lunch
2.00pm: Case Studies – Success stories on Selling Overseas through Ecommerce byMr. Christopher Ng, Chief Executive Officer of Panpages Trinity Sdn. Bhd.(Invited)
2.40pm: Using E-Trade for Export Expansion and Entering New Markets by Mr. Noraslan Hadi Abdul Kadir, Director of Digital Trade Section of Malaysia External Trade Development Corporation (MATRADE)
3.20pm: Export Marketing Using Social Media Tools by Ms. Kelly Chong Kin Lei, Digital Marketing Consultant of KelC Creative Sdn. Bhd.
4.00pm: How Malaysian Exporters Could Benefit from Alibaba’s International E-Hub in Malaysia? by Ms. Catherine Chan, Malaysia Channel Partner Manager of Alibaba.com
4.40pm: Panel Discussion on “Export Growth Opportunities Through Digital Transformation”

  1. Mr. RJ Liow, Co-Founder of CapFiX Sdn. Bhd.
  2. A Representative from Siemens Malaysia (Invited)
  3. A Representative from The Malaysia E-Commerce Association (Invited)
  4. A Representative from Malaysian Digital Association
  • Representative from Export-Import Bank of Malaysia (EXIM Bank)
  • 5.40pm: Networking, Refreshments and End of Conference


    RM599.00 per person (Inclusive of Lunch, Coffee breaks, Conference materials and 0%


    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

    Email: amiraamin.mea@gmail.com
    Contact Person: Amira Amin (011-2881 5426)

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