"Impact of Digital Transformation in the Export Industry"

Dates : 10 October 2018, Wednesday
Venue: Sunway Putra Hotel, Kuala Lumpur


Malaysian Export Academy will be organising the 5th National Export Conference on 10 October 2018 at Sunway Putra Hotel, Kuala Lumpur. The theme of this Conference will be “Impact of Digital Transformation in the Export Industry”. This Conference is supported by Malaysian Exporters Association (MEXPA).

Y.B. Ignatius Darell Leiking has been invited to deliver the Special Address.

More than 200 participants mainly comprising of CEO’s, Directors, Export Personals and all those who are involved directly and indirectly in the Export Business are expected to attend this Conference.


Time Module
8.15am: Registration of delegates
9.00am: Welcome Address
9.15am: Special Address on The Need for Malaysian Exporters to Accelerate the Adoption of Digitalization in the Export Industry by Y.B. Dato' Ignatius Darell Leiking, Minister, Ministry of International Trade and Industry (invited) followed by Press Conference
09.45am: Building your Export Business with AMAZON FBA by Mr. Simon Teh, Business Entrepreneur
10.25am: Networking and Refreshments
11.00am: Your Way into New Overseas Markets by Pn. Norzilah Mohammed, President/Chief Executive Officer of Export-Import Bank of Malaysia (EXIM Bank)
11.40am: Staying Ahead of Global Competition with Digitalization by Datuk Yasmin Mahmood, Chief Executive Officer of Malaysian Digital Economy Corporation (MDEC)
12.20pm: Internet of Things (IoT) for Export Development by Mr. Mohd Fazlin Shah Mohd Salleh, Regional Services Management & Malaysia Sales Director of Axiata Business Services Sdn. Bhd.
1.00pm: Lunch
2.00pm: Case Studies – Success stories on Selling Overseas through Ecommerce by Mr. Christopher Ng, Chief Executive Officer of Panpages Trinity Sdn. Bhd.
2.40pm: Using E-Trade for Export Expansion and Entering New Markets by Ir Dr. Mohd Shahreen Zainooreen Madros, Chief Executive Officer of Malaysia External Trade Development Corporation (MATRADE)
3.20pm: Export Marketing using Social Media Tools by Ms. Kelly Chong Kin Lin Digital Marketing Consultant of KelC Creative Sdn. Bhd.
4.00pm: How Malaysian Exporters Could Benefit from Alibaba’s International E-Hub in Malaysia? by a representative from Alibaba
4.40pm: Panel Discussion on “Export Growth Opportunities Through Digital Transformation”

  1. Mr. Joshua Sew, President of Malaysia Digital Chamber of Commerce (MDCC)
  2. Mr. David Wong Nan Fay, Chairman of The National ICT Association of Malaysia (PIKOM)
  3. Mr. RJ Liow, Co-Founder of CAP Fix
  4. Dr. Zakariah Abdul Rashid, Executive Director of Malaysian Institute of Economic Research (MIER)
  5. Mr. Indranil Lahiri, President and Chief Executive Officer of Siemens Malaysia
  • Representative from Export-Import Bank of Malaysia (EXIM Bank)
  • 5.40pm: Networking, Refreshments and End of Conference


    RM599.00 per person (Inclusive of Lunch, Coffee breaks, Conference materials and 0%


    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

    Email: amiraamin.mea@gmail.com
    Contact Person: Amira Amin (011-2881 5426)

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