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Certified Digital Marketing Professional

Total 8 days (Saturdays) starting from 8 April 2017 | MEA Training Centre, Puchong, Selangor | RM 6,890.00 Per Person

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Malaysian Export Academy in collaboration with Digital Marketing Institute, United Kingdom

(Certificate issued by Digital Marketing Institute, United Kingdom)

Intake: Total 8 days (Saturdays) starting from 8 April 2017
Venue: MEA Training Centre, Puchong, Selangor

The Digital Marketing Institute of United Kingdom is the global certification standard in digital education. To date, over 18,000 professionals in 80 countries have studied with the Digital Marketing Institute, making our qualification the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

About the course

  • 8 days workshop
  • HRDF Claimable under SBL Khas
  • Internationally recognized certification
  • Examination at Pearson Vue Test Centre, Kuala Lumpur
  • Gain additional Pitman Certificate in Social Media Strategy for Business

  • Course Content

    This course focuses on the planning, implementation and measurement of your Digital Marketing strategy.

    There are then modules in the course:

    Module 1: Introduction to Digital Marketing

  • Key Concepts of Digital Marketing
  • Search Optimization and Marketing
  • The Opportunity of Digital Marketing
  • Characteristics of Digital Marketing
  • Implications with Digital Marketing

  • Module 2: Search Marketing (PPC)

  • Key SEO concepts
  • Search results and positioning
  • Benefits of search position
  • Stakeholders and Mechanics of search
  • Customer insights
  • Keyword research & selection
  • Content updates and layout
  • Meta Tags

  • Module 3: Search Marketing (PPC)

    The module covers the key concepts and terminology used within the field of PPC

  • Key Concepts and Strengths of Pay-Per-Click
  • Keyword Research
  • Google PPC & Research Tools
  • Search Campaign Process
  • Targeting, Budgets & Scheduling
  • Display Networks & Ad Centre
  • Campaign Management & conversion Tracking

  • Module 4: Digital Display Advertising
    The Digital Display Advertising module enables you to develop the knowledge and skills to implement and manage effective Digital Display Advertising campaigns.

  • Key Concepts
  • Benefits of Digital Display
  • Challenges with Digital Display
  • Business Value
  • Running Effective Ads
  • Ad Formats
  • Ad Features
  • Ad Display Frequency
  • Campaign Steps
  • Target Audience

  • Module 5: Email Marketing

  • Campaign Process
  • Data Capture: online and face-to-face
  • Segmentation
  • Email Design
  • User Behavior
  • User Characteristics
  • Email Copy
  • Email Structure and Delivery
  • Email Systems
  • Filtering & Scheduling
  • Split Testing

  • Module 6: Social Media Marketing (Part 1)

  • Social Media Goals
  • Setting Goals and Priorities
  • Facebook Features & Newsfeed
  • Facebook Business Page & Insights
  • Twitter Features and Engagement
  • LinkedIn Setup & Profile, Features & Company page
  • Google+ Setup +Features
  • Google+ Insights+ Analytics
  • Google+ Brand Page
  • YouTube Setup, Channels & Features
  • Blogging

  • Module 7: Social Media Marketing (Part 2)

  • Implementing Social
  • Social Listening
  • Content Planning
  • Scheduling Tools
  • Facebook Advertising
  • LinkedIn Groups
  • LinkedIn Advertising
  • Twitter Advertising
  • Pinterest
  • Instagram
  • Snapchat
  • Facebook Insights
  • Google+ Insights
  • YouTube Insights
  • Facebook Analytics
  • Twitter Analytics
  • LinkedIn Analytics
  • Laws & Guidelines

  • Module 8: Mobile Marketing

  • Trends in Mobile
  • Opportunities and Risks
  • Mobile Devices
  • SMS Content & Strategy
  • Mobile Advertising
  • Mobile coupons and ticketing
  • Marketing Goals
  • Review and Testing
  • Key Trends
  • Mobile Optimized Websites
  • Mobile Apps
  • The Big App decision?
  • DMI ‘6 Step’ Process
  • Proximity Marketing
  • Bluetooth
  • QR Codes

  • Module 9: Analytics

    The Analytics module will equip you with the technical know-how, understanding and insights to build an online reporting structure for their business.

  • Goal and Account setup
  • Analytics Code and Profiles
  • Goal Configuration & Funnels
  • Dashboard
  • Audience & Technology
  • Advertising
  • Traffic Sources
  • Bounce Rate
  • Site speed
  • Site search
  • Conversions
  • e-commerce
  • Standard reporting
  • Real Time reporting
  • Intelligent reporting
  • Customized reporting
  • Laws & Guidelines

  • Module 10: Strategy and Planning

    The Strategy and Planning module provides you with a structured, guided approach that brings together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.

    The Strategy and Planning module is based on the Digital Marketing Institute (DMI) Methodology, which incorporates a 9-step process based on three distinct parts. Part 1 includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.

  • Main Concepts
  • First Steps
  • Planning
  • Situation Analysis
  • Information Gathering
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration and Enhancement
  • Course Assessment

  • Digital Marketing is based on a formal computer based examination that will measure individuals knowledge and Digital Marketing proficiency
  • The duration of the exam is 180 minutes
  • The computer-based examination will be delivered through Pearson VUE Test Centre in Kuala Lumpur
  • Course Fees

    RM6,890 (inclusive of examination fee) per person

    Payment options:
    1) Claimable under SBL-Khas
    2) Payment up to 6 months installments

    Qualification Requirements to apply under SBL Khas:

    All employers registered with HRDF and have paid levy for the first month of registration are eligible to apply for SBL Khas, subject to financial assistance and the terms and conditions determined by HRDF from time to time.

    SBL Khas Application Procedure –

  • Login and Launch eTris
  • Click on ‘Application’
  • Select from menu ‘Grant’ > ‘Apply Grant’
  • Select SBL Khas from menu ‘Scheme Code’ >’Apply’
  • Fill up the form accordingly before submitting
  • Registration

    To register, please fill in the attached application form and fax it to +603-8066 6152

    Contact Details:
    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel: + 603 8066 3107
    Fax: + 603 8066 6152
    Contact person: Shafinaah

    Download Brochure Download Registration Form Online Registration

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