GAIN 2 CERTIFICATION FOR THE PRICE OF ONE (1)
Malaysian Export Academy in collaboration with Digital Marketing Institute, United Kingdom
CERTIFIED DIGITAL MARKETING PROFESSIONAL
(Certificate issued by Digital Marketing Institute, United Kingdom)
(With additional PITMAN CERTIFICATE IN SOCIAL MEDIA STRATEGY IN BUSINESS)
Intake: Total 8 days (Saturdays) starting from 8 April 2017
Venue: MEA Training Centre, Puchong, Selangor
The Digital Marketing Institute of United Kingdom is the global certification standard in digital education. To date, over 18,000 professionals in 80 countries have studied with the Digital Marketing Institute, making our qualification the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
About the course
This course focuses on the planning, implementation and measurement of your Digital Marketing strategy.
There are then modules in the course:
Module 1: Introduction to Digital Marketing
Module 2: Search Marketing (PPC)
Module 3: Search Marketing (PPC)
The module covers the key concepts and terminology used within the field of PPC
Module 4: Digital Display Advertising
The Digital Display Advertising module enables you to develop the knowledge and skills to implement and manage effective Digital Display Advertising campaigns.
Module 5: Email Marketing
Module 6: Social Media Marketing (Part 1)
Module 7: Social Media Marketing (Part 2)
Module 8: Mobile Marketing
Module 9: Analytics
The Analytics module will equip you with the technical know-how, understanding and insights to build an online reporting structure for their business.
Module 10: Strategy and Planning
The Strategy and Planning module provides you with a structured, guided approach that brings together all the strands of the Professional Diploma in Digital Marketing, to create a coherent digital marketing plan.
The Strategy and Planning module is based on the Digital Marketing Institute (DMI) Methodology, which incorporates a 9-step process based on three distinct parts. Part 1 includes a situation analysis exercise, a formal information gathering process, and an audience definition exercise.
RM6,890 (inclusive of examination fee) per person
1) Claimable under SBL-Khas
2) Payment up to 6 months installments
Qualification Requirements to apply under SBL Khas:
All employers registered with HRDF and have paid levy for the first month of registration are eligible to apply for SBL Khas, subject to financial assistance and the terms and conditions determined by HRDF from time to time.
SBL Khas Application Procedure –
To register, please fill in the attached application form and fax it to +603-8066 6152
Malaysian Export Academy
No. 86, Jalan BP 7/8,
Bandar Bukit Puchong,
47120 Puchong, Selangor.
Tel: + 603 8066 3107
Fax: + 603 8066 6152
Contact person: Shafinaah