Malaysian Export Academy
5 Star Rated Training Provider
(under HRDF’s Star Rating Programme)


(2-Days Export Development Programme)

Day 1: Export Development Training @ MEXA, Puchong

Day 2: Expedition @ MATRADE / EXIM Bank / Royal Malaysian Customs Department

This Export Expedition programme is an experiential learning programme that provides awareness and an overview picture of how to handle the business of exporting. This programme provides a comprehensive knowledge on the fundamentals of exporting and also expose them to the relevant government agencies and organizations that are involved in Trade Facilitation.


  • To create awareness on practical export training and management skills competencies.
  • To provide an Exclusive comprehensive knowledge on the fundamentals of exporting
  • To train and expose participants to the relevant government agencies and organization that involved in Trade Facilitation

  • Able to develop and adapt products or services to meet Market Requirements
  • Identify and process documents that are commonly used in exporting and also based on destination and product.
  • Understand the process of global marketing research and be able to prepare an export plan from a marketing perspective.
  • Acquire skills on marketing management responsibilities, e-marketing, high-tech marketing, database mining and analysis,
    product/brand management, industrial and consumer product sales, market analysis, and entrepreneurial activities.
  • Identify available strategies for international market entry and to learn to identify and explore the criteria for direct and indirect market exporting
  • Able to utilize the benefits of FTAs between Malaysia and selected countries including the ASEAN economic community

    Tham Sing Khow has over 35 years' of experience in international trade, export promotion and marketing, international business development, industrial development, investment promotion, technology transfer and licensing arrangements, public relations & communications, branding, public affairs, overseas customer relationship management, alliance building and sustainability, and environmental issues. He also has a proven track record in setting up overseas trade representative offices and development of trade and industrial relations with overseas market, including emerging markets. Mr Tham served in various capacities in the Ministry of International Trade and Industry (MITI), including 10 years abroad as Malaysian Trade Commissioner to Moscow (USSR), Sao Paulo (Brazil) and Caracas (Venezuela). At MITI Headquarters, he has served as the Principal Asst. Director in the International Trade Division and the Industries Division.

    After leaving MITI, Mr Tham worked as the European Director of the Malaysian Timber Council (MTC) in London, UK for 12 years covering the promotion and marketing of Malaysian timber and timber products to the European market, including public relations and communications, and related environmental/sustainability issues. Later he served as the Deputy Chief Executive Officer of the Malaysian Timber Council.

    Following his service with MTC, he was a Consultant to the Tan Chong Group; helping them to develop their international trading business including setting up an overseas representative office in The Philippines. He also served as the Senior Advisor – Commodities in the Embassy of the Netherlands, advising the Embassy on commodity issues focusing on palm oil, timber, rubber and cocoa. He also worked as Chief Operating Officer – Europe to ABRIC Berhad responsible for the exports and sales of the company products (security seals) to the European market. Currently he is a freelance Consultant and Trainer in International Trade and Business Development. Mr Tham holds a B.Sc. Hons in Biological Sciences from Universiti Sains Malaysia (USM), a LLB.Hons from London University and a Diploma in Marketing from the Chartered Institute of Marketing (CIM), U.K. He is also a HRDF-certified Trainer with the Train-the-Trainer certification, specializing in the training and mentoring of SMEs in international trade/export and overseas business development.


    Time Programme
    Day 1 (Training)
    Registration at MEXA, Puchong
    09.00am - 10.30am Module 1: Selecting Potential Product,Target Market & Market Research
    10.30am - 10.45am Morning Break
    10.45am - 01.00pm Module 2: Marketing Tools - Selecting and Implementing an Effective Trade Promotion Programme
    01.00pm - 02.00pm Luncheon Break
    02.00pm - 03.30pm Module 3: Export Logistics & Documentation
    03.30pm - 05.00pm Module 4: Export Financing - Letter of Credit
    5:00pm End of Training
    Day 2 (Expedition)
    Registration at MATRADE, KL
    09.00am - 10.30am MATRADE, KL
  • Exploring Global Market & Essential Export Facilitation
  • 10.30am - 10.45am Morning Break
    10.45am - 11.00am Depart at EXIM Bank
    11.00am - 12.30pm EXIM Bank
  • Trade Finance Facilities
  • 12.30pm - 02.00pm
  • Depart at Royal Malaysian Customs Department
  • 02.00pm - 05.00pm Royal Malaysian Customs Department
  • Export Documentation & Procedure
  • 05.00pm - 06.00pm Depart to MATRADE, KL
    06.00pm End of Programme


    RM 1500 per person – SBL claimable (Inclusive of Morning break, lunch, and notes)

    Book your seat at RM 1400! (RM 100 off Discount deduction) by using our 'Promo Code'


    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03-8066 3107
    Fax : 03-8066 6152

    Please register by faxing the enclosed form to 03-8066 6152

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