Financial Strategy – the Essential Strategic Finance Skills


This Financial Strategy training seminar provides delegates with the essential skills and tools of financial strategy and corporate finance – skills that are vital in today’s global consumer and capital markets where competition is fierce for both investors and customers. This leading edge Finance & Budgeting training course combines up to date theory with hands-on experience of developing powerful financial models and tools to equip delegates to take an active role the development and execution of financial and business strategy.

This training seminar will highlight:

  • The Vital Link between Competitive Strategy and Financial Strategy
  • Designing a Funding Strategy and Optimum Capital Structure
  • Using Effective Tools for Capital Investment Decision-making
  • Applying an Integrated Approach to Financial Risk Management
  • Key Strategies for the Long-term Growth and Defense of the Firm

    This Financial Strategy training seminar is designed to provide delegates with an understanding of the relevant financial strategy and corporate finance principles and equip them with the practical skills to effectively apply these principles in a real business context in their own organisation.

    At the end of this training seminar, you will learn to:

  • Actively participate in strategic analysis and formulation
  • Develop vital measures of financial performance and strength
  • Design funding and capital structure strategies
  • Build financial models to manage cash flow, risk and investment decisions
  • Advise on capital investment decision-making
  • Provide insights in to long-term business growth strategies

    Organisation Impact:

    The organisation will benefit from the knowledge and application of up to date principles and practices in financial strategy and corporate finance that may contribute to the organisation’s potential to generate profit, cash flow and shareholder wealth. Main benefits will include:

  • Improved knowledge of strategic analysis and strategy formulation
  • Techniques for applying measures of financial performance
  • Raised skill levels for capital investment decision-making
  • Application of tools to manage business and financial risk
  • High developed skills for managing cash flow and liquidity
  • Greater awareness of business growth and defensive strategies
  • Personal Impact:

    Delegates will benefit from this hands-on Finance & Budgeting training seminar that has been designed to provide them with both the essential theory of financial strategy and financial management, whilst focusing heavily on building the practical skills to effectively apply real skills in their own work roles. This Financial Strategy training course will greatly enhance their contribution to organisational performance and improve their career prospects by:

  • Skills in applying strategic analysis and developing effective business strategies
  • The ability to use powerful tools to measure and analyse financial performance
  • Raised skill levels in building financial models in Excel
  • Working knowledge of tools and financial instruments to manage risk
  • Using fully developed skills to manage cash flow and liquidity
  • Awareness of advanced theories in innovation and business disruption

    This is a highly participative workshop style training seminar focused on developing practical skills that delegates can apply in real life business situations on return to their own organisation. Each module includes a thorough review of the relevant theory before focusing on life-like business case studies with which delegates can apply the key principles of financial strategy and corporate finance.


    This Financial Strategy training course is designed to introduce useful theories and practical skills to professionals from a range of disciplines and industry sectors, but particularly those involved in management, planning, finance and business decision-making roles.

    This training course is suitable to a wide range of professionals but will greatly benefit:

  • Head Office Team Members
  • Strategy, Budgeting and Planning Managers
  • Finance and Treasury Professionals
  • Capital Investment Managers and Analysts
  • Investment Analysts and Advisers
    Module Topic
    Module 1 Business and Financial Strategy – The Vital Link
  • The Purpose and Goals of the Firm
  • The Aims and Principles of Competitive Strategy
  • The Role of Financial Strategy in Business Success
  • Strategic Analysis and Strategy Development
  • Building a Winning Business Model
  • Implementing an Effective Performance Management System
  • Module 2 Financial Performance Management
  • Understanding, Analysing and Interpreting Financial Statements
  • Agency Theory and its Impact on the Firm’s Goals
  • Key Concepts in Measuring Shareholder Value
  • Understanding Cost Behaviour and Profit
  • Measuring and Improving Return on Investment
  • A Strategic Approach to Cost Reduction
  • Managing and Improving Shareholder Value
  • Module 3 Funding Strategy and Liquidity Management
  • Sources of Business Finance: Equity and Debt
  • Financial Gearing – Risk and Impact on Profitability
  • Calculating Company Cost of Capital and its Implications
  • Module 4
  • Optimum Capital Structure: Theory and Practice
  • Cash Flow and Liquidity Management
  • Financial Model Application: Cash Flow Forecasting
  • Predicting Corporate Distress and Failure
  • Module 5 Capital Investment Strategy
  • Capital Investment Management
  • Using the Discounted Cash Flow (DCF)
  • Capital Investment Appraisal and Decision-making
  • Capital Investment Appraisal Analysis
  • Module 6 Risk Management Strategy
  • An Integrated Approach to Risk Management
  • Identifying and Analysing Business Risk
  • Manage Financial Risk
  • Decision-making under conditions of Risk
  • Module 7 Corporate Governance: Defending and Growing the Business
  • Purpose and Principles of Corporate Governance
  • Long-term Business Growth Strategies
  • Why even great companies can fail?
  • Module 8 Understanding Business Model Disruption
  • Innovation Killers
  • Mergers and Acquisitions
  • Business Restructuring and Reorganisation

    Santhanasamy Subbiah has more than 30 years of experience in corporate world on accounting and finance practices. His experiences in various industries include that of Banking, Manufacturing, Education, Insurance, Security, Plantation, Shipping, Shared Services and Freight Forwarding. He was also with the Ministry of
    Works engaged in special projects funded by the World Bank.
    Besides being in the corporate world he has lectured MBA programmes for the following Universities:- Open University Malaysia, University of New Castle Australia, Herriot Watt University UK, Asia Pacific International University and was a Dean for the School of Accounting and Finance with a local University.
    As a self-starter with his vast experience in numerous industries he is today a trainer and a principal consultant on GST for numerous of companies. He is no novice to GST. He has worked closely with Price WaterHouse Coopers on matters pertaining to GST since 2005 and contributed valuable inputs during the meeting with Ministry of Finance on matters pertaining to the implementation of GST in Malaysia.
    His specializes on the Understanding, Implementation and Hands-On training programs on Goods and Services Tax for numerous industries such as manufacturing, oil and gas, construction, logistic, retail, airlines, IPTA and many others. He is a GST trainer of Malaysian Institute of Accountants, Malaysian Institute of Insurance and Malaysia Institute of Corporate Governance.
    Santhanasamy holds an MBA majoring in Finance from University Putra Malaysia. He is a member of the Chartered Accountant of Malaysia, Chartered Management Accountant of UK, and an Associate Member of the Malaysian Institute of Management. He is a Certified Trainer of HRDF. He is a certified GST Tax Agent of Ministry of Finance


    Early bird fee: RM1,378 per person - Register by 16 October 2019

    Normal fee: RM1,590 per person

    – SBL claimable (Inclusive of lunch, tea breaks, notes, certificate of attendance and 6% SST)

    *Group discount of 10% available (for 3 or more participants from the same company)


    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

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