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Google Ads Fundamentals

Date & Time:
13 & 14 July 2020, Mon - Tues | 2pm – 5.30pm (3.5 hours / day)
Venue: Join us from your home / office and be trained in our Virtual Classroom

INTRODUCTION

In this Google Ads Fundamentals course, candidates will learn how to create a Google Ads Search and Display advertising campaign from scratch, understand how AdWords works, and how to measure and fine-tune AdWords campaign parameters for optimal results.

OBJECTIVES

By the end of this course, students should be able to:

  • Set up a Google AdWords Search and Display advertising campaign from scratch
  • Perform detailed segmentation and organise the structure of keywords, ad creatives, and ad groups for precise targeting and optimal results
  • Create successful text and display ads that drive clicks and conversions
  • Conduct effective and extensive keyword research with the Google Keyword Planner
  • Set up conversion tracking for measuring key performance index
  • OUTLINES

      1. Why We Need Landing Page

      2. One-Page Landing Page Creation

      3. Understanding the Fundamentals of Google Ads

      4. Google Search Ads Campaign Creation

    TARGET PARTICIPANT

    Marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.

    PRE-REQUISITE

  • Good Internet / wifi connectivity
  • Laptop / handphone with camera
  • Headset with mic
  • TRAINER’S PROFILE

    Kelly Chong
    is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

    She has 14 year experience in sales and marketing, and has worked in top global firms like Pharmaceutical company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

    She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

    COURSE FEES

    Participation fee: RM 330 per person– SBL claimable

    ORGANISER

    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

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