"> How to Brand Yourself Online | exportacademy.net

How to Brand Yourself Online

Date: 23 April 2020 (Thursday)
Time: 9.00am to 5.00pm
Venue: MEXA Training Centre, Puchong

INTRODUCTION

“BECOME A RECOGNISE AUTHORITY IN YOUR FIELD”

Join this workshop to discover how you can use simple and proven techniques to brand yourself online to enhance your career prospects, improve your perceived value and instantly position yourself as an authority in your field. This workshop will reveal behind-the-scenes of how businesses and authority figures brand themselves online.

KEY TAKE-AWAY
#1 The Strategy

  • Establish branding objectives
  • How to establish trust
  • The fundamental laws of influence
  • #2 Content

  • Online content planning and management
  • Typography and colours
  • #3 Execution

  • Making use of FREE resources online
  • Design like a pro
  • WHO SHOULD ATTEND?

    This workshop is suitable for business owners, students and working professionals who wants to get more out of their day to day social media activities and engagements.

    METHODOLOGY

    Interactive presentation and hands-on practical session

    Participant is required to bring along WiFi-enable laptop and laptop charger for the training.

    COURSE OUTLINE
    Contents
    Introduction to branding, marketing and positioning
    Understanding the various frameworks, tools and strategies of branding online
    How to establish trust & understanding fundamental laws of influence
    The Strategy: Establish brand objectives and integrated it to your unique sales funnel
    Content: Branding content planning and management
    Crafting a branding action plan (from planning to execution)
    Plan presentation & optimization

    TRAINER’S PROFILE

    Li Chun Young (Digital Marketing Specialist)

    Recognized as one of Malaysia’s youngest digital marketing trainers, Li Chun Young has worked with hundreds of professionals from SMEs’ and giant corporations helping them improve their marketing, branding and positioning abilities.

    Over the last 5 years, he has had the opportunity to travel between multiple cities in Malaysia delivering trainings, keynote addresses and consulting works especially in the area of digital marketing and personal branding. Some of the organizations that he has the privilege of working with include the Malaysia External Trade Development Corporation (MATRADE), Ministry of International Trade & Industry Sarawak Regional Office, IFPA Resources Sdn Bhd, Mazda Malaysia, Young Living Malaysia and so on.

    In the corporate arena, Chun Young is a young and accomplished digital marketing specialist currently serving as the team leader in one of the leading and largest private tertiary education providers in Malaysia. His extensive hands-on knowledge in digital marketing has enabled him to pass on the latest techniques and strategies in digital marketing and branding unto his trainees. Chun Young is also a certified trainer by Human Resource Development Fund (HRDF) since 2018.

    As a highly dynamic speaker and trainer, Chun Young delivers his trainings with high levels of energy and a distinct focus on producing lasting practical results.

    COURSE FEES

    Participation Fee: RM 477 person – SBL Claimable

    (Inclusive of lunch, tea breaks, notes, certificate of attendance and SST 6%)

    *Group discount of 10% available (for 3 or more participants from the same company)

    ORGANISER

    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

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