HRDF INDCERT Programmes | exportacademy.net

Why Malaysian Export Academy?

We are an ISO 9001:2015 certified training provider specializing in Export and International Trade related programmes

Our programmes are supported by MATRADE and the Malaysian Exporters Association

Our trainers are industry experts and former MATRADE and MITI officials with vast overseas experience. The trainings are provided on hands on basis with practical excercises.

We will also provide some Post programme support when necessary

We are the only ASEAN member of the prestigious International Association of Trade Training Organisations in UK

Batch 1: 16, 17, 18, 24, 25 August 2019(weekends)
Batch 2: 26 – 30 August 2019 (weekdays)

Course Overview

This course will be covering all the key actvites involved in the planning, seting up or managing a successful export business. It also covers the A to Z of Exporting by providing special skills to handle the business of exporting in their organisaton. It starts from development of products and services for the export market, identifying markets and buyers through various sources, marketing using the various export tools including online marketing to managing secured orders and the export business. It is probably the only programme aspiring and current exporters will ever need to shorten their learning curve in this inherently risky but rewarding industry.

It is fundamental knowledge that in order to be able to arrive at this post order stage, exporters must in the first place know exactly how to execute the pre-order actvites like the export planning, inquiries and quotatons, sales contract, product and target market selecton, market entry strategy, sales marketng, pricing and securing the export orders

Course Objectives

To provide trainees with the appropriate skills in running an export business, staying competitive in the market and to learn the main fundamentals of successful exporting

Learning Outcome

Upon successful completion of this course, the trainees will be able to drive your company towards globalization and operate your export business more efficiently.

Course Content

Module	Topic
Module 1	Basics in Exporting
Module 2	Malaysian Trade Agencies and Organisatons assisting in Export Development
Module 3	Are you Export Ready?
Module 4	Export Requirements
Module 5	How do you find buyers and Potental Markets?
Module 6	How do you Market your products and services?
Module 7	Export Journey and Other Issues
Module 8	Tapping Export Opportunites

Trainer

This programme is targeted at Export and Marketing managers and executives and also related personals in the manufacturing, export and freight forwarding industries.

Methodology

Hands-on and Practical

Case Studies

Simulation Exercise

Visits to Facilites

Highlights

The above courses are 100 % funded by HRDF for SMEs (without deducting their levy) but subject to availability of funds.

Since the funds for this purpose are very limited, you are requested to act fast since funding is based on first come first serve basis. Once the funding is taken up, you could stll apply for 50% funding and the balance 50% to be deducted from your levy balance.

For Non SMEs the funding will be 50% and the balance 50% to be deducted from their levy balance.

Some courses are only offered during weekends which could mean that it will not affect their staff’s work schedule

Batch 1:5 - 9 August 2019 (weekdays)
Batch 2: 23, 24, 25 August , 14, 15 September 2019 (Weekend)

Course Overview

This course identfies the main principles of international marketing, and will teach the partcipants on how to use market intelligence, promotional strategies and e-marketing to market and sell their products or services globally.

Trainees will learn to recognize the influence of culture, politcs and regulatory considerations on the internatonal market environment, how to determine target markets for their products or services, and why companies must adapt their products or services for international markets. They will also learn on how to prepare a promotional strategy and develop an international marketing plan to achieve their goals and targets.

Course Objectives

The main objectve of this course is to provide practical knowledge on the principles of International marketing and equip the trainees with the most appropriate international marketing strategies, tools and platorms to ensure that their companies’ products and services could successfully enter new markets or expand in existng markets.

Learning Outcome

Upon completon of this course, the trainees will be able to

Understand the various concepts and functons of international marketing and use them effectively to market their products and services globally

Formulate innovatve marketing strategies and select the most appropriate and cost saving marketing tools to promote or market their company’s products or services

Prepare an International Marketing Plan for their company

Who Should Attend
Middle level managers from companies that are involved in manufacturing. exportng, services etc.

Course Content

Module	Topic
Module 1	Principles of Marketing
Module 2	International Business
Module 3	Target Market Research
Module 4	Promotional Strategies
Module 5	E-marketing
Module 6	Cultural Considerations
Module 7	Adapting Your Products or Services
Module 8	Reaching the Market
Module 9	The International Marketing Plan

Target of Trainer

The course will be delivered by selected industry experts and MEXA trainers with vast experience in International Marketing and also by special guest speakers from the industry and government agencies

Methodology

Hands-on and Practical

Case Studies

Simulation Exercise

Visits to Facilites

Highlights

The above courses are 100 % funded by HRDF for SMEs (without deductng their levy) but subject to availability of funds.Since the funds for this purpose are very limited, you are requested to act fast since funding is based on first come first serve basis. Once the funding is taken up, you could stll apply for 50% funding and the balance 50% to be deducted from your levy balance.

For Non SMEs the funding will be 50% and the balance 50% to be deducted from their levy balance.

Some courses are only offered during weekends which could mean that it will not affect their staff’s work schedule

Batch 1: 16, 17, 18, 24, 25 August 2019 (weekend)
Batch 2: 26 to 30 August 2019 (Weekdays)

Course Overview

This course covers all aspects of international freight forwarding that includes the understanding of various carriage of goods, import and export documentations, customs procedures, shipping procedures, packaging, payment terms and operation procedures.

With the implementation of ASEAN Economic Community (AEC), the logistics sector will be further liberalized to facilitate smoother movement of goods and services in the region. And as such there is a big demand for competent and experts in this field to meet the challenges and also to take advantage of the opportunites of the liberalised ASEAN logistc sector.

Course Objectives

The main objective of this course is to provide the trainees with an understanding on the internatonal freight forwarding services; packaging; various carriers used for transporting goods by air, sea, road and rail, usage of INCOTERMS, international payment methods and terms, customs and shipping documentations and the cargo insurance. They will also exposed to the various challenges faced by their company as a result of the liberalizaton of the ASEAN logistcs sector.

Learning Outcome

Upon completion of this course, the trainees will be able to

Able to select the most appropriate freight forwarding services, mode of carrier, cargo insurance and international payment methods leading to substantial cost saving for the company.

Able to use the appropriate INCOTERMS and handle the customs and shipping documentations effectively

Able to find ways to ensure the company’s competitiveness amidst the liberalizaton of the ASEAN logistics sector.

Who Should Attend
This course is targeted at Export and Logistcs Managers and Executives and also related personals in the manufacturing,export and freight forwarding industries.

Course Content

Module	Topic
Module 1	Scope of Freight Forwarding Services
Module 2	Packaging
Module 3	Carriage of Goods by Sea
Module 4	Carriage of Goods by Air
Module 5	Carriage of Goods by Road and Rail
Module 6	INCOTERMS
Module 7	International Payments
Module 8	Forwarding Operations
Module 9	Cargo Insurance
Module 10	Customs Goods and Duties Classification
Module 11	International Trade and Forwarding Documentation

Trainer

The course will be delivered by selected industry experts and MEXA trainers with vastexperience in the freight forwarding business. Special guest speakers from the industry and government agencies will be invited to share their experiences

Methodology

Hands-on and Practical

Case Studies

Simulation Exercise

Visits to Facilites

Highlights

For Non SMEs the funding will be 50% and the balance 50% to be deducted from their levy balance.

Some courses are only offered during weekends which could mean that it will not affect their staff’s work schedule

Batch 1: 24, 25 August/ 7, 8, 21, 22, 28, 29 September/ 12, 13, 19, 20 October/ 2, 3, 16, 17 November 2019 (Weekends)

Course Overview

The Professional Diploma in Export Management is an experiental learning programme that provides vocatonal training in export and international trade aimed to in-still export skills and competence in Malaysian companies which are new to the export trade or are expanding their markets. As such, it provides the essential expertise, knowledge and network needed to help businesses grow internationally.?

As the world becomes a global marketplace, companies both small and big are growing increasingly dependent on their ability to conduct business internationally especially in developing countries whose economies are largely export-dependent. The biggest obstacle to international expansion continues to be the lack of qualified export and trade knowledge.

This programme is recognised and supported by the Malaysian External Trade Development Corporation and the Malaysian Exporters Associaton.

Course Objectives

The main objectves of this course are:

To enhance the exporting skills of staff who are currently handling or going to handle the export business of your company

To ensure the staff who have undergone our training will be able to set up a dedicated Export Department with an effective export management team.

To equip your staff with the essential knowledge and practical solutions on exporting that could enable them to drive your export business to greater heights.

Learning Objective

Upon completion of this course, the trainees will be able to

Able to select the most appropriate freight forwarding services, mode of carrier, cargo insurance and international payment methods leading to substantial cost saving for the company.

Able to use the appropriate INCOTERMS and handle the customs and shipping documentations effectively

Able to find ways to ensure the company’s competitiveness amidst the liberalizaton of the ASEAN logistics sector.

Who Should Attend
The target trainees are top and middle level managers of manufacturers, service providers, exporters and traders and also Export Managers, Internatonal Marketng Managers, Logistcs Managers and other Managers who are involved in the export business.

Course Content

Module	Topic
Module 1	Export Fundamentals
Module 2	Export Requirements, Preparation and Products & Services Development
Module 3	Export Financing, Insurance and Risks
Module 4	Export Logistics and Documentations
Module 5	Export Market Selection and Research
Module 6	Developing an Export Plan
Module 7	Export Marketing and Promotion
Module 8	Export e-Marketing
Module 9	Export Business Management
Module 10	Global Environment and Opportunites
Optonal Module	Seting up of an Export Department

Trainer

The course will be delivered by selected industry experts and MEXA trainers with vast experience in the export business.Special guest speakers from the industry and government agencies will also brief you on government initatves to boost exports and share their experiences.

Methodology

Hands-on and Practical

Case Studies

Simulation Exercise

Visits to Facilites

Highlights

For Non SMEs the funding will be 50% and the balance 50% to be deducted from their levy balance.

Some courses are only offered during weekends which could mean that it will not affect their staff’s work schedule

Batch 1: 17, 18 , 24, 25 August/ 7, 8, 14, 15, 28, 29 September 2019 (Weekends)

Course Overview

The course offers unique insights and first class knowledge into forces and drivers of globalisation and future marketplace of the world.

This course could be a reliable source of cross-functional information to equip you with the knowledge, skills and competencies you need to compete in today’s integrated global marketplace. So whether you’re already involved or are interested in being involved in buying, selling, producing or sourcing goods or services outside of your country, this course will give you the skills and knowledge you require for going international.

Course Objectives

The main objectve of this course is to acquaint the trainees with sufficient knowledge and analysis on all outstanding issues pertaining to international trade which will assist them to face the challenges of globalization.

Learning Objective

Upon completion of this course, the trainees will be able to

Able to select the most appropriate freight forwarding services, mode of carrier, cargo insurance and international payment methods leading to substantial cost saving for the company.

Able to use the appropriate INCOTERMS and handle the customs and shipping documentations effectively

Able to find ways to ensure the company’s competitiveness amidst the liberalizaton of the ASEAN logistics sector.

Who Should Attend
SME Owners, CEOs, General Managers, Senior and Middle Managers of Manufacturers Service Providers; Importers; Exporters and Companies that are directly or indirectly involved in Internatonal Trade.

Course Content

Module	Topic
Module 1	Global Business Environment and Issues
Module 2	International Trade and Malaysia
Module 3	ASEAN as a regional bloc and its Impact on Member Countries
Module 4	International Marketing and Entry Strategies
Module 5	International Market Research
Module 6	International Trade Logistics
Module 7	Internatonal Trade Finance & Insurance
Module 8	Sustainable Development in International Trade
Module 9	Legal Aspects of International Trade
Module 10	International Trade Management
Optional Module	Strategic Management – Asian Business

Trainer

The course will be delivered by selected industry experts and MEXA trainers with vast experience in International Trade and Business. Selected speakers from the industry and government will also be invited to share their experiences.

Methodology

Hands-on and Practical

Case Studies

Simulation Exercise

Visits to Facilites

Highlights

For Non SMEs the funding will be 50% and the balance 50% to be deducted from their levy balance.

Some courses are only offered during weekends which could mean that it will not affect their staff’s work schedule

Highlights

The above courses are 100 % funded by HRDF for SMEs (without deducting their levy) but subject to availability of funds. Since the funds for this purpose are very limited, you are requested to act fast since funding is based on first come first serve basis. Once the funding is taken up, you could still apply for 50% funding and the balance 50% to be deducted from your levy balance.

For Non SMEs the funding will be 50% and the balance 50% to be deducted from their levy balance.

Some courses are only offered during weekends which could mean that it will not affect their staff’s work schedule

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