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Mastering Shipping & Logistics in Import Export Trade

Date: 26 & 27 March 2020 (Thursday & Friday)

Time: 9.00am to 5.00pm
Venue: Dorsett Grand, Subang


In international trade, movement of goods, materials, services, information and financial flows are the critical path determines a shipment total success or failure.

Shipping is a vital link in the global transportation pipeline bridging the commerce and business communities. An insight understanding of the principles, operations, documentations and tactical skills will assist in optimizing supply and delivery cost. Leading in alignment of partnerships and developing new strategies in exceeding customer's demand and fulfillment.


  • Introducing the modalism of partnership shipping
  • Familiarizing types of documents in shipping
  • Learning the process of controlling cost and risk
  • Understanding the logistics efficiency and effectiveness
  • Applying outsourcing and measurement metrics

    Workshop and seminar style of delivery with simplified notes and power-points. Group assignments and Interactive activities for reinforcement of learning points.


  • A mandatory course for all related shipping and logistics executives for competency.
  • A supplementary course for other department executives for empowerment.
    Understanding Roles and Responsibilities of Shipping Providers
  • The Port and Terminal Operators
  • The Principal and Supplementary Carriers
  • The Logistics Providers and Freight Forwarders
  • Introduction to Partnership Shipping For Global Trade (PPS)
  • The paradigm and rationale of PPS
  • The aims and objectives criticality of PPS
  • The criteria and decision level of PPS
  • The Trade Routes and Shipping Trading Areas
  • The definition and implication of sea lanes
  • The sea landscape for maritime operations
  • The business models adoption of carriers
  • Document Used In Sea Cargo Operations
  • The Bill of Lading
  • The Sea Way Bill
  • The Mate's Receipt
  • The Cargo Manifest
  • The Shipping Note
  • The Delivery Order
  • The Principles of Handling Dangerous Cargo
  • Classification and Identification
  • Packing and Stowage
  • Marking and Labeling
  • Carriage of Goods in Containerization
  • Features of containerization operation
  • Precautionary measures in handling
  • Variations in type of container usage
  • Freight Rates and Cargo Claims Procedures
  • The Liner and Carrier Rates
  • The Commodity Box Rate
  • The Freight All Kind Rate
  • Notice of claim resolution
  • Time and claim limitation
  • Parties and claimants preference
  • Principles of Performance Metrics in Shipping
  • Understanding the strategic objectives
  • Implementing level of operation score card
  • Monitoring the captured results and indexes
  • Principles of Outsourcing in Shipping
  • The operational directives aims and objectives
  • The tactical advantages and disadvantages
  • The strategic strength and weakness
  • Commercial and Trade Documents in Shipping
  • Supplier's Quotation
  • Proforma Invoice
  • Purchase Order
  • Sales Confirmation
  • Commercial Invoice
  • Packing Weight List
  • Export Shipping Instruction
  • Logistics efficiency and effectiveness in the execution chain
  • Logistics planning criteria at pre-departure stage
  • Logistics monitoring method at in-conveyance stage
  • Logistics reporting style at post-arrival stage

    Stephen Kum Foong Sang graduated with Master of Business Administration from Newport University, United States. He is a fellow of the Institute of Freight Forwarders (UK), The Institute of Logistics & Transport (UK), The Institute of Business Administration (UK), Professional Member of Logistics & Supply Chain Management Society and former Vice Chairman of Persatuan Logistik Selangor.

    He has more than 28 years of hands-on experience in the field of international trade, global procurement, freight and logistics supply chain management.

    His consultancy expertise relates to implementing logistics strategy, criteria in selection of carriers, supply chain integration and Incoterms contracts.

    He held various senior positions as Managing Director of a global logistics service provider with regional offices in United Kingdom, United States, Australia and Asia. On contractual appointment, he was the Country Manager with Esprit Shipping (HK), Sales Director with Karl Schroff Associate (US) and Regional Manager with Port Cargo Ltd (UK). His affiliation includes Cambridge International College (UK) as their Logistic Program Examiner and Durham Logistics College (UK) as their Program Consultant. Currently, a Resident Consultant for SCS Consultation Services (UK) and TPL Global Chains Management (US).

    He has been involved in corporate training and development since 2002 for manufacturers, multinational companies, trade associations and trade and tourism divisions of foreign embassies. He has developed various freight forwarding programs for Institute Technology Multimedia, logistics programs for Sentral City Institute and post graduate programs in supply chain management for Camden University and export trade management for Metropolitan University.


    Early bird fee: RM1, 590 per person for 2 days - Register by 19 March 2020

    Normal fee: RM1, 855 per person for 2 days

    – SBL claimable (Inclusive of lunch, tea breaks, notes, certificate of attendance and 6% SST)

    *Group discount of 10% available (for 3 or more participants from the same company)


    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

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