Export Clinics

Though most employers tend to acknowledge the importance of employee development, yet for a variety of reasons this valuable initiative is often overlooked. Overall, capacity building courses can have a huge impact on an organisation's competitiveness, productivity and revenue. Observing a comprehensive employee training plan will prove to be an essential investment towards improving the organisation's performance and employee job satisfaction. Therefore, to minimise interruptions to your business and to cater to your convenience, we are pleased to extend an array of training courses that can be tailored to your requirements and business needs.

List Of Clinic


Date: 15 & 22 OCTOBER 2018 (MON)
Time: 9.00am to 5.00pm
Venue: MEA Training Centre, Puchong

INTRODUCTION
Social media marketing is very important in creating brand awareness and generates more business leads. Learn to leverage on Social Media channels to expand your brand and generate more high quality leads.

BENEFITS
  • Create wider brand exposure
  • Connect with your customer in daily basis
  • Expand your business globally
  • Generate high quality referral and leads
  • Build new local/international business collaborations
  • Effectively measure your marketing efforts and ROI

  • TARGET PARTICIPANTS
    This program is suitable for managers, executives, sales and marketing team who want to generate more brand exposure and leads.

    METHODOLOGY
    Participative and practical - Emphasizing learning through experience, both from structured activities: Hands-on, video screening, case studies, and exploratory discussions.

    COURSE OUTLINE
    Module Content
    DAY 1 – INTRODUCTION OF SOCIAL MEDIA PLATFORM (FACEBOOK, INSTAGRAM & LINKEDIN) MODE OF DELIVERY (PRESENTATION, CASE STUDIES & PRACTICAL)
    Module 1: Introduction to Facebook Marketing
  • Why is social media marketing so important?
  • What is the business USP?
  • Create sale funnel on Facebook Marketing
  • What kind of content should I share?
  • Case Studies
  • Define the objective & promotion of the campaign
  • Module 2: Introduction to Instagram Marketing
  • Introduction of Instagram Marketing
  • Introduction of hashtag & research
  • Introduction of Instagram Stories
  • Crafting of Instagram Storyboard
  • Case studies
  • Module 3: Introduction to LinkedIn Marketing
  • LinkedIn profile and company profile creation
  • Curation of LinkedIn content and optimization
  • How to generate leads by using LinkedIn
  • Case studies
  • DAY 2 – SOCIAL MEDIA BUSINESS PROFILE & CONTENT, ADS MANAGEMENT MODE OF DELIVERY (PRESENTATION, HANDS-ON PRACTICAL)
    Module 1: Facebook Business Page & Advertisement Management
  • Set up new Facebook Business Page
  • Facebook page traffic insight
  • Facebook page optimization
  • Facebook content optimization
  • Facebook LIVE, Facebook Stories & Facebook Group Creation
  • Campaign Creation
  • A/B Testing Optimization
  • Facebook Marketing Objective
  • Module 2: Instagram Ads
  • Setting Up Instagram Business Account
  • Instagram links to Facebook Business Page
  • Instagram Ads Campaign Creation
  • Optimization of Content Management


  • PARTICIPATION FEES
    Fee: RM1, 200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    Kelly Chong is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia.

    She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

    She has 14 years’ experience in sales and marketing, and has worked in top global firms like Pharmaceutical Company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya. She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).




    Date: 22 OCTOBER 2018 (MON)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong

    OBJECTIVES
  • To determine the characteristics of Export-Ready Organization
  • To determine how to assess the saleability of your products/services in the International Market
  • To determine the qualities of a successful product/service

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed before start the export business.

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , and anyone interested in Export Business.

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • Are you Export Ready?
  • Assessing Organizational Readiness: Why Is This Important?
  • Characteristics of Export-Ready Organizations
  • Assessing Current State of your company
  • Addressing Gaps
  • What makes a product/service saleable?
  • Qualities of a successful product/service
  • Understanding modern consumer buying habits
  • Defining the product/service customer
  • Perceived value of products/services,
  • Value proposition statements
  • Enhancing perceptions of value
  • Importance of Market Research
  • Overcoming regulatory barriers to selling: Regulatory conformity and compliance
  • Exploring case studies
  • Reflect on your experience, discussion and application of lessons learnt

  • FEES
    Fee: RM650 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    TENGKU ASHAHARINA TENGKU AHMAD
      Qualification:
    • Bachelor of Business Administration, Cum Laude (with honors), Ohio University, Athens, USA
    • Experience:
    • Director, Strategic Planning and Research, MATRADE; Posted as Malaysian Trade Commissioner to Germany, USA and Australia.
    • Investment Promotion Officer, MIDA
    • Public Relations Executive, Ghazalie, Rafeah, Ali & Associates
    • Marketing Executive, Budget-Rent-A-Car, MBf Group
    • Bank Executive, Arab Malaysian Merchant Bank





    Date: 29 & 30 OCTOBER 2018 (MON & TUES)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVES
  • To learn the principles and methods of conducting an in-depth export market research for your products in selected overseas markets
  • To enable the learner to know how to gain information about foreign markets using the tools and sources that are readily available

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of export market research and learn the vital steps towards preparing an export plan for his/her company and products

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, anyone interested in understanding export market research

    METHODOLOGY
    Lectures, briefings, site visit to MATRADE, case studies, group discussions, group projects

    COURSE OUTLINE
  • Introduction to Export Market & Marketing Research
  • Learn how to gain information about foreign markets using available tools and sources
  • Gain knowledge on conducting research into selected markets for exports
  • Understanding HS Codes and Trade Statistics for Exports
  • Identifying potential importers/buyers in foreign markets
  • Understanding PESTLE Analysis and Porter’s Five Forces and application in market research
  • Interactive group discussions and exercises on preparing market research
  • Inputs towards preparation of an Export Marketing Plan

  • FEES
    Fee: RM1,200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    Tham Sing Khow has over 35 years' of experience in international trade, export promotion and marketing, international business development, industrial development, investment promotion, technology transfer and licensing arrangements, public relations & communications, branding, public affairs, overseas customer relationship management, alliance building and sustainability, and environmental issues. He also has a proven track record in setting up overseas trade representative offices and development of trade and industrial relations with overseas market, including emerging markets. Mr Tham served in various capacities in the Ministry of International Trade and Industry (MITI), including 10 years abroad as Malaysian Trade Commissioner to Moscow (USSR), Sao Paulo (Brazil) and Caracas (Venezuela). At MITI Headquarters, he has served as the Principal Asst. Director in the International Trade Division and the Industries Division.

    After leaving MITI, Mr Tham worked as the European Director of the Malaysian Timber Council (MTC) in London, UK for 12 years covering the promotion and marketing of Malaysian timber and timber products to the European market, including public relations and communications, and related environmental/sustainability issues. Later he served as the Deputy Chief Executive Officer of the Malaysian Timber Council.

    Following his service with MTC, he was a Consultant to the Tan Chong Group; helping them to develop their international trading business including setting up an overseas representative office in The Philippines. He also served as the Senior Advisor – Commodities in the Embassy of the Netherlands, advising the Embassy on commodity issues focusing on palm oil, timber, rubber and cocoa. He also worked as Chief Operating Officer – Europe to ABRIC Berhad responsible for the exports and sales of the company products (security seals) to the European market. Currently he is a freelance Consultant and Trainer in International Trade and Business Development. Mr Tham holds a B.Sc. Hons in Biological Sciences from Universiti Sains Malaysia (USM), a LLB.Hons from London University and a Diploma in Marketing from the Chartered Institute of Marketing (CIM), U.K. He is also a HRDF-certified Trainer with the Train-the-Trainer certification, specializing in the training and mentoring of SMEs in international trade/export and overseas business development.




    Date: 30 OCTOBER 2018 (TUE)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVES
  • To determine whether adaption is needed for your product or service
  • To learn the stage of product or service adaption
  • To learn about factors affecting the success of product or service adaption

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed before adapting your products/services for the Export Market.

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , and anyone interested in understanding the process before adapting products/services into the Export Market.

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • Getting started – Is adaptation needed for your product or service?
  • Making choices – To adapt or not to adapt? (Standardization vs. Adaptation)
  • Picking winners – considering, assessing and selecting what product or service to choose for adaption for export
  • Factors affecting the success of product or service adaptation

  • Products
  • Stages of product development adaptation process
  • Market research and preparing for product adaptation
  • Adapting and customizing old products vs. developing new products
  • Adaptation decisions and options
  • Compulsory adaptation: regulatory compliance
  • Product liability & Intellectual property protection
  • Standardized products
  • The Service-Product Relationship

  • Services
  • Service Features and characteristics
  • Reasons for Service Development
  • Adaptation decisions- Why do it?
  • Service Development and Design
  • Service Development Process
  • Service Adaptation and Customization
  • Standardized Services
  • Compulsory adaptation and regulatory compliance
  • Product liability & Intellectual property protection
  • Managing Disruptive innovation and technologies
  • Exploring various case studies of successful adaptations
  • Reflect on your experience, discussion and application of lessons learnt

  • FEES
    Fee: RM650 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    TENGKU ASHAHARINA TENGKU AHMAD
      Qualification:
    • Bachelor of Business Administration, Cum Laude (with honors), Ohio University, Athens, USA
    • Experience:
    • Director, Strategic Planning and Research, MATRADE; Posted as Malaysian Trade Commissioner to Germany, USA and Australia.
    • Investment Promotion Officer, MIDA
    • Public Relations Executive, Ghazalie, Rafeah, Ali & Associates
    • Marketing Executive, Budget-Rent-A-Car, MBf Group
    • Bank Executive, Arab Malaysian Merchant Bank





    Date: 19 & 20 December 2018 (WED & THUR)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • To learn the principles and methods of developing and preparing an Export Plan for your Company
  • To enable the learner to understand the different aspects of the Export Plan such as market entry strategies, distribution channels, market selection, promotional strategy, etc.

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed towards preparing an effective export plan for his/her company and products

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , and anyone interested in understanding how to develop and prepare an Export Plan

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    FEES
    Fee: RM1, 200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    DATO’ ZAKARIA BIN KAMARUDIN

    Qualification:
  • MBA, Agriculture Education & Mechanization, Majoring in Agriculture Extension, Southern Illinois University USA,
  • Bachelor’s Degree in Agri-Business Economics, Majoring in Farm Management, Southern Illinois University USA,
  • Diploma of Animal Health & Production, Institut Teknologi MARA
  • Experience:
  • Deputy Chief Executive Officer specializing in Product & Services Promotion Division Strategic Planning and Evaluation of Export Promotion Programmes at the Ministry of International Trade & Industry (MITI) & Malaysia External Trade Development Corporation (MATRADE). He has 17 years’ experience working in MITI.





  • Date: 02 & 03 NOVEMBER 2018 (FRI & SAT)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • To learn the principles and methods of developing and preparing an Export Plan for your Company
  • To enable the learner to understand the different aspects of the Export Plan such as market entry strategies, distribution channels, market selection, promotional strategy, etc

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed towards preparing an effective export plan for his/her company and products

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , and anyone interested in understanding how to develop and prepare an Export Plan

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • What is an Export Marketing Plan?
  • The value of an Export Plan
  • Different aspects of the Export Marketing Plan and Inputs needed
  • The Export Planning Process
  • SWOT Analysis
  • Market Entry Strategies and case studies
  • Market Selection
  • Pricing Strategy
  • Promotional Strategy
  • Product Strategy
  • Export Plan Template
  • Project Exercise – Preparing an Export Plan for your Company

  • PARTICIPATION FEES
    Fee: RM1,200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    Tham Sing Khow has over 35 years' of experience in international trade, export promotion and marketing, international business development, industrial development, investment promotion, technology transfer and licensing arrangements, public relations & communications, branding, public affairs, overseas customer relationship management, alliance building and sustainability, and environmental issues. He also has a proven track record in setting up overseas trade representative offices and development of trade and industrial relations with overseas market, including emerging markets. Mr Tham served in various capacities in the Ministry of International Trade and Industry (MITI), including 10 years abroad as Malaysian Trade Commissioner to Moscow (USSR), Sao Paulo (Brazil) and Caracas (Venezuela). At MITI Headquarters, he has served as the Principal Asst. Director in the International Trade Division and the Industries Division.

    After leaving MITI, Mr Tham worked as the European Director of the Malaysian Timber Council (MTC) in London, UK for 12 years covering the promotion and marketing of Malaysian timber and timber products to the European market, including public relations and communications, and related environmental/sustainability issues. Later he served as the Deputy Chief Executive Officer of the Malaysian Timber Council.

    Following his service with MTC, he was a Consultant to the Tan Chong Group; helping them to develop their international trading business including setting up an overseas representative office in The Philippines. He also served as the Senior Advisor – Commodities in the Embassy of the Netherlands, advising the Embassy on commodity issues focusing on palm oil, timber, rubber and cocoa. He also worked as Chief Operating Officer – Europe to ABRIC Berhad responsible for the exports and sales of the company products (security seals) to the European market. Currently he is a freelance Consultant and Trainer in International Trade and Business Development. Mr Tham holds a B.Sc. Hons in Biological Sciences from Universiti Sains Malaysia (USM), a LLB.Hons from London University and a Diploma in Marketing from the Chartered Institute of Marketing (CIM), U.K. He is also a HRDF-certified Trainer with the Train-the-Trainer certification, specializing in the training and mentoring of SMEs in international trade/export and overseas business development.




    Date: 08 & 09 NOVEMBER 2018 (THURS & FRI)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • To learn how to create the good communication skills when dealing with foreign businesses
  • To learn the tips on engaging potential buyers and keeping their interest
  • To learn how to develop the buyers database and maintain good communication with them

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed in communicating with Foreign International Businesses.

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , and anyone interested in Export Business.

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • Strategies on creating a strong impression at the first foreign customer contact
  • Handling trade enquiries effectively
  • Templates on humanizing your emails and marketing communication
  • Tips on engaging potential buyers and keeping their interest
  • Build trust and credibility in your communication and actions
  • Critical Handling of follow-up
  • Tips for sale worthy sales collaterals, advertisements and advertorials
  • Evaluation of export activities
  • Development of buyers database
  • Best strategies at the first face to face contact with buyers
  • Discussion on What is Inside a Buyers Mind, based on market research
  • Exploring case studies
  • Reflect on your experience, discussion and application of lessons learnt

  • PARTICIPATION FEES
    Fee: RM1,200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    TENGKU ASHAHARINA TENGKU AHMAD

      Qualification:
    • Bachelor of Business Administration, Cum Laude (with honors), Ohio University, Athens, USA
    • Experience:
    • Director, Strategic Planning and Research, MATRADE; Posted as Malaysian Trade Commissioner to Germany, USA and Australia.
    • Investment Promotion Officer, MIDA
    • Public Relations Executive, Ghazalie, Rafeah, Ali & Associates
    • Marketing Executive, Budget-Rent-A-Car, MBf Group
    • Bank Executive, Arab Malaysian Merchant Bank





    Date: 12 & 13 NOVEMBER 2018 (MON & TUE)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • Familiarizing the types of export documents
  • Understanding the roles of each document
  • Enabling the drafting and finalizing the document

  • LEARNING OUTCOMES
  • Able to chart the export flow of document
  • Able to incorporate the aims and objectives of document
  • Able to protect and neutralize risky document

  • TARGET PARTICIPANTS
    All personnel from Sales Marketing, Finance Costing, Order Planning, Logistics Supply Chain, Contract and Risk Management

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
    Module Content
    Module 1:Pre-Transaction Documents: - Quotation
  • Seller Quotation, Supplier Quotation, Carrier Quotation, Forwarder Quotation
  • SELLER BUYER ORDER
  • Purchase Order, Sales Order, Confirmation Order, Shipping Order
  • INVOICE
  • Proforma Invoice, Commercial Invoice, Freight Invoice
  • Module 2: On Transaction Documents: - Consignment Note
  • Bill of Lading, Airway Bill, Seaway Bill, Mate Receipt, Marine Insurance, Shipping Notification
  • CUSTOMS Declaration
  • Import Customs 1, Export Customs 2, Transhipment Customs 8, Certificate Origin
  • Module 3: Post Transaction Documents: - Releasing Order
  • Shipment Notification Order, Shipping Delivery Order, Cargo Receipt Order
  • STATUTORY NOTE
  • Survey Note, Inspection Note, Cargo Verification Note
  • Module 4: Agreement Documents: - Contractual
  • Sales Contract, Supply Contract, Delivery Contract, Purchase Contract

  • PARTICIPATION FEES
    Fee: RM1,200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    Stephen Kum Foong Sang graduated with Master of Business Administration from Newport University, United States. He is a fellow of the Institute of Freight Forwarders (UK), The Institute of Logistics & Transport (UK), The Institute of Business Administration (UK), Professional Member of Logistics & Supply Chain Management Society and former Vice Chairman of Persatuan Logistik Selangor. He has more than 28 years of hands-on experience in the field of international trade, global procurement, freight and logistics supply chain management. His consultancy expertise relates to implementing logistics strategy, criteria in selection of carriers, supply chain integration and Incoterms contracts. He held various senior positions as Managing Director of a global logistics service provider with regional offices in United Kingdom, United States, Australia and Asia. On contractual appointment, he was the Country Manager with Esprit Shipping (HK), Sales Director with Karl Schroff Associate (US) and Regional Manager with Port Cargo Ltd (UK). His affiliation includes Cambridge International College (UK) as their Logistic Program Examiner and Durham Logistics College (UK) as their Program Consultant. Currently, a Resident Consultant for SCS Consultation Services (UK) and TPL Global Chains Management (US). He has been involved in corporate training and development since 2002 for manufacturers, ultinational companies, trade associations and trade and tourism divisions of foreign embassies. He has developed various freight forwarding programs for Institute Technology Multimedia, logistics programs for Sentral City Institute and post graduate programs in supply chain management for Camden University and export trade management for Metropolitan University.




    Date: 26 & 27 NOVEMBER 2018 (MON & TUE)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • To determine which is the best way to enter international market
  • To learn on how to develop international market strategy

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed in developing international market specific strategies and entry plans.

    TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , and anyone interested in Export Business.

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • Making Choices and Establishing the Route to Global Success
  • Gathering market intelligence and assessing feasibility of market entry strategies
  • Market entry considerations
  • Direct Exporting
  • Indirect Exporting
  • E-Commerce
  • Licensing
  • Franchising
  • Subcontracting
  • Strategic Alliances
  • Branch Office
  • Joint Venture
  • Selecting a market entry strategy
  • Developing effective and spot-on market entry strategy
  • Assess your product
  • Assess the market
  • Market requirement & regulations
  • Establishing sales channels to international markets
  • Strategy for market presence and coverage
  • Defining desired business partner characteristics
  • Finding business partners and performing due diligence
  • Exploring case studies
  • Reflect on your experience, discussion and application of lessons learnt

  • PARTICIPATION FEES
    Fee: RM1,200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    TENGKU ASHAHARINA TENGKU AHMAD
      Qualification:
    • Bachelor of Business Administration, Cum Laude (with honors), Ohio University, Athens, USA
    • Experience:
    • Director, Strategic Planning and Research, MATRADE; Posted as Malaysian Trade Commissioner to Germany, USA and Australia.
    • Investment Promotion Officer, MIDA
    • Public Relations Executive, Ghazalie, Rafeah, Ali & Associates
    • Marketing Executive, Budget-Rent-A-Car, MBf Group
    • Bank Executive, Arab Malaysian Merchant Bank





    Date: 03 DECEMBER 2018 (MON)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
    Upon the completion of the program, participants will be able to:
  • Understand the different modes of settlement in international trade
  • List the common documents used in trade
  • Recognize the various types of LCs available from banks
  • Identify the values and creative uses of LCs
  • Complete LC Applications and impose terms and conditions to beneficiaries correctly
  • Interpret SWIFT LCs and messages on LCs
  • Recognize the differences between conventional and Islamic LCs
  • Understand the international rules governing LCs

  • TARGET PARTICIPANTS
    This course is designed for the Entrepreneurs, Managers, Account Executives, Import / Export and Sales & Marketing Personnel who require knowledge of the operations of the various types of Letters of Credit (LC).

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • Introduction to International Trade
  • INCOTERMS
  • Trade Documents
  • Methods of Payment (how traders pay each other)
  • Documentary Credits (DCs) or Letters of Credit (LCs)
  • Various uses of LCs
  • Benefits of LCs to both buyers and sellers are explained
  • SWIFT LCs
  • How to apply for an LC
  • Some innovative uses of LCs
  • Questions and Answers

  • PARTICIPATION FEES
    Fee: RM650 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    Mokhlis Maizan, 59 years of age and a seasoned banker with experience of more than 35 years in financial services and holds a Master in Business Administration – International Trade from Laredo State University, Texas, USA. He has worked for several domestic and international banks prior to joining Baraqah Muttaqin Malaysia Sdn. Bhd. as a financial advisor. Among others, he had served as the Chief Business Officer of EXIM Bank Malaysia where he was responsible over the management and overall performance of EXIM Bank Business Group. His function includes strategizing, developing and driving the implementation of effective marketing programs to existing customer. He is currently advising Bank Kerjasama Rakyat Malaysia Berhad on the setting up of its Business and Trade Finance Division. Over the years, he has developed specialisation in trade finance and services. He also serves as Chairman of the Banking Committee of the International Chamber of Commerce (ICC) Malaysian Chapter since 2003. He has been invited as a guest speaker at several Trade Seminars organized by Trade Associations, Chamber of Commerce, Banks, Universities and Colleges.




    Date: 05 & 06 DECEMBER 2018 (WED & THU)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • To learn the principles and methods of selecting, appointing and managing overseas agents and distributors for your company.
  • To enable the learner to understand the different aspects of working with agents and distributors in foreign markets including the legal implications, cultural issues, motivation, trade disputes, negotiation and etc.

  • TARGET PARTICIPANTS
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, HR Managers/Executives, Administrative and Finance Managers/Executives, Logistics Managers/Executives, CEOs, and anyone interested understanding how to appoint and manage overseas agent & distributor.

    METHODOLOGY
    Lectures, briefing, case studies, group discussions, group projects, negotiation exercise

    COURSE OUTLINE
  • Overseas Market Entry Strategies
  • Distribution Channel
  • Agent or Distributor – What is the difference?
  • The Roles of Agents or Distributors
  • How to find Agents and Distributors
  • What to look for in an Agent or Distributor
  • Motivating an Agent or Distributor
  • Changing/Terminating an Agent or Distributor
  • Cultural and Legal Issues
  • Negotiating with an Agent or Distributor (Group Exercise)
  • Case Studies and Discussion

  • PARTICIPATION FEES
    Fee: RM1, 200per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    Tham Sing Khow has over 35 years' of experience in international trade, export promotion and marketing, international business development, industrial development, investment promotion, technology transfer and licensing arrangements, public relations & communications, branding, public affairs, overseas customer relationship management, alliance building and sustainability, and environmental issues. He also has a proven track record in setting up overseas trade representative offices and development of trade and industrial relations with overseas market, including emerging markets. Mr Tham served in various capacities in the Ministry of International Trade and Industry (MITI), including 10 years abroad as Malaysian Trade Commissioner to Moscow (USSR), Sao Paulo (Brazil) and Caracas (Venezuela). At MITI Headquarters, he has served as the Principal Asst. Director in the International Trade Division and the Industries Division.

    After leaving MITI, Mr Tham worked as the European Director of the Malaysian Timber Council (MTC) in London, UK for 12 years covering the promotion and marketing of Malaysian timber and timber products to the European market, including public relations and communications, and related environmental/sustainability issues. Later he served as the Deputy Chief Executive Officer of the Malaysian Timber Council.

    Following his service with MTC, he was a Consultant to the Tan Chong Group; helping them to develop their international trading business including setting up an overseas representative office in The Philippines. He also served as the Senior Advisor – Commodities in the Embassy of the Netherlands, advising the Embassy on commodity issues focusing on palm oil, timber, rubber and cocoa. He also worked as Chief Operating Officer – Europe to ABRIC Berhad responsible for the exports and sales of the company products (security seals) to the European market. Currently he is a freelance Consultant and Trainer in International Trade and Business Development. Mr Tham holds a B.Sc. Hons in Biological Sciences from Universiti Sains Malaysia (USM), a LLB.Hons from London University and a Diploma in Marketing from the Chartered Institute of Marketing (CIM), U.K. He is also a HRDF-certified Trainer with the Train-the-Trainer certification, specializing in the training and mentoring of SMEs in international trade/export and overseas business development.




    Date: 17 & 18 DECEMBER 2018 (MON & TUE)
    Time: 9.00am to 5.00pm
    Venue: MEA Training Centre, Puchong
    OBJECTIVE
  • To learn on how good website can attract foreign buyer and increase sales
  • To learn on how to choose and create the useful and right information in the website
  • To determine the challenges of using digital marketing in Export Business

  • LEARNING OUTCOMES
    The learner will gain a detailed knowledge and understanding of the steps, methods and information needed in developing website strategies to galvanize sales interest.

    TARGET PARTICIPANT
    Export Managers/Executives, Marketing and Sales Managers/Executives, Research Personnel, General Managers, CEOs , Web Developer.

    METHODOLOGY
    Lectures, briefings, case studies, group discussions, group projects

    COURSE OUTLINE
  • Why is this important?
  • Identifying weaknesses in existing company websites
  • Findings of market research that expound on what attracts sales interest and buyer inquiries
  • Strategies to improve buyer perception and seller credibility by crafting targeted messages for your website
  • Scrutinizing web content and re-working all sales materials to enhance perception of value
  • Defining the customer
  • Enhancing perceived value of products
  • Enhancing perceived value of services
  • Value proposition statements and building trust
  • Working your core values into a promotional message that resonates with buyers
  • Making use of digital technology to assess buyer attention and interest
  • Digital marketing methods and its challenges
  • Strategies to increase sales traffic
  • Exploring case studies
  • Reflect on your experience, discussion and application of lessons learnt

  • PARTICIPATION FEES
    Fee: RM1, 200 per pax
    SBL claimable (Inclusive of lunch, tea breaks, notes)

    TRAINER’S PROFILE
    TENGKU ASHAHARINA TENGKU AHMAD

    Qualification:
  • Bachelor of Business Administration, Cum Laude (with honors), Ohio University, Athens, USA
  • Experience:
  • Director, Strategic Planning and Research, MATRADE; Posted as Malaysian Trade Commissioner to Germany, USA and Australia.
  • Investment Promotion Officer, MIDA
  • Public Relations Executive, Ghazalie, Rafeah, Ali & Associates
  • Marketing Executive, Budget-Rent-A-Car, MBf Group
  • Bank Executive, Arab Malaysian Merchant Bank
  • – Europe to ABRIC Berhad responsible for the exports and sales of the company products (security seals) to the European market. Currently he is a freelance Consultant and Trainer in International Trade and Business Development. Mr Tham holds a B.Sc. Hons in Biological Sciences from Universiti Sains Malaysia (USM), a LLB.Hons from London University and a Diploma in Marketing from the Chartered Institute of Marketing (CIM), U.K. He is also a HRDF-certified Trainer with the Train-the-Trainer certification, specializing in the training and mentoring of SMEs in international trade/export and overseas business development.



    Organiser

    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel: 03 8066 3107
    Fax: 03 8066 6152

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