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Social Media Marketing

INTRODUCTION

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Facebook, Instagram, YouTube and LinkedIn.

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social

LEARNING OBJECTIVE

By the end of this course, students should be able to:

  • Understand the social media foundations
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Facebook, Instagram and LinkedIn
  • Use advanced features of the most popular social networks
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing
  • WHO SHOULD ATTEND?

  • Business owners and entrepreneurs who wish to get started with developing a Social Media Strategy
  • Social media hobbyists and curious thinkers
  • Anyone looking to learn highly paid freelancing skills in Social Media Marketing
  • Future social media thinkers who wish to understand where Social Media is going
  • METHODOLOGY

    Presentation, Case studies, Hands-on Practical

    Note: Participant is required to bring along WIFI-enable laptop and its charger for the training

    COURSE OUTLINE

    Module Title
    DAY 1Introduction of Social Media Platform
    (Facebook & Instagram & LinkedIn & YouTube)
    MODULE 1 INTRODUCTION TO FACEBOOK MARKETING

  • Why is social media marketing so important?
  • What is the business USP?
  • What kind of content should I share?
  • Case Studies
  • Define the objective & promotion of the campaign
  • MODULE 2 INTRODUCTION TO INSTAGRAM MARKETING

  • Introduction of Instagram Marketing
  • Introduction of hashtag & research
  • Introduction of Instagram Stories
  • Crafting of Instagram storyboard
  • Case studies
  • MODULE 3 INTRODUCTION TO LINKEDIN MARKETING

  • LinkedIn profile and company profile creation
  • Curation of LinkedIn content and optimization
  • How to generate leads by using LinkedIn
  • DAY 2Social Media Business Profile & Content, Ads Management
    MODULE 4 FACEBOOK BUSINESS PAGE & ADVERTISEMENT MANAGEMENT

  • Set up new Facebook Business Page
  • Facebook page traffic insight
  • Facebook page optimization
  • Facebook content optimization
  • Facebook LIVE, Facebook Stories & Facebook Group Creation
  • Campaign Creation
  • A/B Testing Optimization
  • Facebook Marketing Objective
  • MODULE 5 INSTAGRAM ADS

  • Setting up Instagram Business account
  • Instagram links to Facebook Business Page
  • Instagram Ads Campaign Creation
  • Optimization of content management
  • MODULE 6 YOUTUBE ADS

  • Setting up YouTube Account
  • Simple Video Creation
  • Hot to use YouTube keywords
  • How to Upload to YouTube?
  • Note
    Participant is required to bring along WIFI-enable laptop and its charger for the training

    TRAINER’S PROFILE

    Kelly Chong /strong> is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

    She has 14 years experience in sales and marketing, and has worked in top global firms like Pharmaceutical company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

    She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

    REQUIREMENTS & COURSE FEES

    Early bird fee: RM1, 855 per person for 2 days - Register by 8 April 2020

    Normal fees: RM1, 961 per person
    – SBL claimable (Inclusive of lunch, tea breaks, notes, certificate of attendance and 6% SST)

    *Group discount of 10% available (for 3 or more participants from the same company)

    ORGANISER

    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

    MARKETED BY

    Asif International (M) Sdn Bhd
    19-2, Jalan Puteri 2/7
    Bandar Puteri
    47100 Puchong, Selangor

    Tel: 03 8066 3107
    Contact Person : Mohamed Ali Jinnah
    Email : mexportacademy2012@gmail.com

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