Social Media Marketing

INTRODUCTION

Ready to take your business viral? Harness the power of social media with our extensive social media course. Everything from Facebook, Instagram, YouTube and LinkedIn.

This course will take you from social zero to social hero using our proactive and practical approach. It is arguably one the most comprehensive online courses of social media; giving learners a great grounding and skill set to enter the world of social.

LEARNING OBJECTIVES

By the end of this course, students should be able to:

  • Understand the social media foundations
  • Plan goals and create a vision
  • Build a social media strategy
  • Understand the basics of Facebook, Instagram and LinkedIn
  • Use advanced features of the most popular social networks
  • Understand the risks of social media
  • Use social media not just for marketing, but for customer services & PR
  • Understand the fundamentals of content marketing
  • TARGET PARTICIPANT

  • Business owners and entrepreneurs who wish to get started with developing a Social Media Strategy
  • Social media hobbyists and curious thinkers
  • Anyone looking to learn highly paid freelancing skills in Social Media Marketing
  • Future social media thinkers who wish to understand where Social Media is going
  • COURSE OUTLINE

    Module Title
    MODULE 1 MARKETING FUNDAMENTAL

  • Strategic Marketing Approach
  • Setting Digital Marketing Goal
  • How To Build Sales Funnel
  • How To Identify Customer Persona
  • Audience Insight For Audience Targeting
  • Case Studies
  • How To Create Powerful Content
  • MODULE 2 FACEBOOK BUSINESS PAGE & ADVERTISEMENT MANAGEMENT

  • Set up new Facebook Business Page
  • Facebook page traffic insight
  • Facebook page optimization
  • Facebook content optimization
  • Facebook LIVE, Facebook Stories & Facebook Group Creation
  • Campaign Creation
  • A/B Testing Optimization
  • MODULE 3 LINKEDIN MARKETING

  • LinkedIn profile and company profile creation
  • Curation of LinkedIn content and optimization
  • Case studies
  • MODULE 4 INSTAGRAM MARKETING

    Mode of delivery (Presentation, Hands-on Practical)
  • Setting up Instagram Business account
  • Instagram links to Facebook Business Page
  • Instagram Ads Campaign Creation
  • Optimization of content management


  • Note:
    Participant is required to bring along WIFI-enable laptop and its charger for the training

    TRAINER’S PROFILE

    Kelly Chong is one of the Lead Trainer in Digital Marketing Consultancy and has trained over 1000 participants in digital marketing courses and seminars across Malaysia. She provides digital marketing training and consulting for SMEs in Malaysia and global clients like Kaercher, Hap Seng, Berjaya Group, FAMA, Agrobazaar, Melawati Mall, Damansara City Mall, MPIG, MEGA Majestic Property Agency, Glo Laser Centre, Online Learning Mandarin and many others. Kelly is also a member of Malaysia Digital Marketing Association.

    She has 14 years experience in sales and marketing, and has worked in top global firms like Pharmaceutical company such as Astra Zeneca, Pfizer and DKSH in various senior sales and marketing roles. She is Google Certified and earned recognition as Google partners too. Currently Kelly is running a digital marketing agency and an Online Learning Language Portal company based in Petaling Jaya.

    She holds a Master in Business Administration (MBA), International Business, from HELP University College, and Bachelor in Computer Science (Statistic) from Tunku Abdul Rahman College (TARC).

    REQUIREMENTS & COURSE FEES

    RM 901 person– SBL claimable (Inclusive of lunch, tea breaks, notes, certificate of attendance and 6% SST)

    *Group discount of 10% available (for 3 or more participants from the same company)

    *Muslim participants will be given 1 meal voucher during the month of Ramadhan

    ORGANISER

    Malaysian Export Academy
    No. 86, Jalan BP 7/8,
    Bandar Bukit Puchong,
    47120 Puchong, Selangor.

    Tel : 03 8066 3107
    Fax: 03 8066 6152

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